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Yomna Mohamed is a graphic designer and photographer from Alexandria, Egypt, currently based in New York City. She is an upcoming graduate of Parsons School of Design and previously served as a creative intern at Roc Nation.

Her practice centers on explorations of language, multimedia design, photography, and typography. She is particularly passionate about identity and multilingual typography—a focus that runs through her creative collective, MENA-CC, a platform for Middle Eastern and North African creatives.

Currently, Yomna is developing her photography projects and photo book that document the Arab American diaspora through an ongoing photo series embracing kitsch and nostalgia, reflecting the vibrant, often over-the-top aesthetics common in immigrant households.

Additional Projects Available Upon Request

Photography 📸
Design 🛌

Email
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Archived Projects 🖇 
Writing ✍️

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MSFTS Rep x New Balance

MSFTS Rep x New Balance
Creative directed by Salma Ashmawy, this campaign brought together MSFTSrep’s interest in Egypt as a visual reference—drawing on symbols and mythology from past collections while connecting to modern-day Egyptian youth, especially amid the rise of the skate community and the country’s growing creative culture.

With full creative freedom from Jaden Smith and his team, the project naturally evolved into something more intimate—an unfolding journey through the lives of young skaters navigating both physical landscapes and cultural boundaries. What began as a campaign shoot quickly became an adventure.

At one point, upon arriving at the pyramids, we were unexpectedly denied entry. The skateboards—viewed as weapons under local regulations—posed unforeseen challenges. But those restrictions pushed us elsewhere: toward the community skate spots that have become their creative refuge.

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